Tom's expertise in marketing developed out of necessity, not by design or formal training. In many of his sales and sales management positions, he developed his own marketing materials and programs when the in-house marketing team dragged its feet with projects. While they were trying to decide what size and color paper to put an invitation on, where to hold a seminar and if it should be a breakfast or lunch event, Tom set a date, booked a hotel, planned the program, got out the invitations and started registering participants all before the Marketing Department got out of first gear.
Many of these efforts did not endear him to the Director of Marketing, but the Sales VPs and CEOs liked the sales results from the aggressive, creative and flexible marketing strategies that Tom employed for himself, when selling, and for his sales teams, when managing. The following represent some of the basic and more advanced marketing projects Tom has done recently.
Marketing Plans & Campaigns… Web, Email, Mobile, Print, Special Events
Many of our marketing services correspond to more direct, revenue producing, sales activities.