Helping Individuals and Organizations Achieve Their Goals

Training Programs

The following "core" programs might meet your needs with minimal or extensive customization. The more you allow customization, the greater the likelihood for significant success and long-term value.

We can modify these programs in many ways, possibly combining objectives from two or more programs, for example. Likewise, we can develop a new program not directly related to these seminars.


ETHICAL ISSUES IN MARKETING & SALES

GOAL: To enable participants to identify significant ethical issues and develop a plan of action for addressing them, alone or using a team approach.

OBJECTIVES: Participants will...

  • Identify ethical issues they have confronted in the past and explore their physical, emotional, professional reactions to those situations
  • Analyze case examples of real ethical issues and develop a written plan of action to address them
  • Understand how professional organizations in the fields of law, medicine, psychology and social work have addressed ethical issues with a code of ethics
  • Develop an individual and a team plan for addressing ethical issues in a sales environment and demonstrate an effective meeting with top managers
  • Identify ways in which this seminar can benefit them in their personal lives

METHODOLOGY: Facilitator presentations, group input on actual ethical issues they have faced, in sales and non-sales environments; small group activities using case materials to develop a written plan of action; role play involving dialogue on ethical issues among sales reps, sales manager/vice president of sales/CEO/HR manager, etc.; review of "codes of ethics" from the fields of law, medicine, psychology and social work; small groups develop a draft "code of ethics" for their sales environment.

PARTICIPANTS: Sales reps with any level of experience, sales managers, sales executives, sales support staff, sales engineers, marketing staff, etc.

SCHEDULE: One day program

NOTE: While sexual harassment and related matters are certainly ethical issues, they will not get primary focus in this seminar. Only one case will involve those topics.



Training Programs